In today’s digital landscape, getting found online is more important than ever. With almost as many websites as people on Earth, it’s become increasingly difficult to cut through the noise. The climb to get to page one of search engine results is getting tougher. Users are more discerning than ever about the content they read and the websites they choose to interact with.
SEO, which stands for search engine optimization, is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. (Source: Moz)
• How established is your business online?
• What resources do you have to dedicate to SEO?
• What industry are you in?
A healthy SEO approach balances building relevance and building authority.
That means creating high-quality, relevant content while also building high-quality backlinks. Balancing how much time you focus on one versus the other depends on how much authority your website has right now.