SEO Basics

Why Is SEO Important?

In today’s digital landscape, getting found online is more important than ever. With almost as many websites as people on Earth, it’s become increasingly difficult to cut through the noise. The climb to get to page one of search engine results is getting tougher. Users are more discerning than ever about the content they read and the websites they choose to interact with.

What is SEO?

SEO, which stands for search engine optimization, is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. (Source: Moz)

SEO is ongoing and cumulative:

  • There is no silver bullet or quick-fix.
  • The same SEO strategy won’t provide the same results for different companies.
  • Ranking signals affect different sites very different and depend on the website’s area of expertise, its content
    strategy, and even the types of searchers it attracts.
  • It’s also important to remember that SEO isn’t a short-term tactic:
    it’s a long-term strategy. It can take weeks or even months to start seeing results. Ranking organically takes time,
    so it’s important to start as soon as you can.

Your SEO strategy will depend on several factors

• How established is your business online?
• What resources do you have to dedicate to SEO?
• What industry are you in?

A healthy SEO approach balances building relevance and building authority.

That means creating high-quality, relevant content while also building high-quality backlinks. Balancing how much time you focus on one versus the other depends on how much authority your website has right now.

What are your goals for your website?

• Do you want to increase organic traffic?
• Do you want to increase the number of leads from your website?
• Do you want to design a mobile-optimized website?
• Do you want to ensure your website is accessible for those with disabilities?